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January 28 2010

snej
22:46

"Pretend you’re Apple" [Brent Simmons]

"[Apple has] avoided the bleak future where computers are nothing but web browsers, where user experience is struggling to hit 1995 levels of quality, where all you’re making is a dumb terminal that can show pictures and play video, where you’re back to being the “beleaguered” Apple, whose product is a commodity easily matched, or close enough, by other companies that charge less."
Tags: apple ui iphone